Boca Grande!
Lo que pasa en Asheville
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Mountain Heritage in North Carolina. A great tradition comes to the Grandfather Mountain every summer in July. Located in the beautiful Blue Ridge Mountains in Western North Carolina, Grandfather Mountain is a top destination for adventure seekers. This area is a great place to visit anytime of the year. I highly recommend checking out […] -
¡Que onda mi gente! ¿Listos para echar un vistazo a la cultura local de Asheville? Te aseguro que no te arrepentirás, nuestra ciudad no sólo es hermosa y un gran lugar para pasarla chevere, sino que también está llena de talento. Hoy tengo el placer de presentarles a uno de mis artistas favoritos en la […] -
What’s up, people! Are you ready to celebrate the birthday of this beautiful nation? Great! I love this country and the freedoms and rights we enjoy while living here. I also love hot dogs and hamburgers, and to chill out with those I love. Freedom and the right to express one self… We have come […] -
One of the best things about Asheville is the sense of community. You can see this in how well our community cares about each other. There are many non-profits in the area that you can choose to give back to. I would like to recommend checking out the folks at Garage TRS who do their […] -
¡Todos somos Asheville, yogis tanto de Europa, como Asia y Latinoamérica juntos ! -
Kitsuma and Pisgah Brewing One of my favorite places to mountain bike and a must-go if you are visiting Asheville is called Kitsuma. It is located near Black Mountain and Montreat, small towns with a lot of charm. Only a 20 minute drive east of downtown Asheville, you will find an amazing trail that is […] -
Hola mi gente, ¿que tal , listos para algo rico ? Pues chido, porque hoy, les tengo de coco y de piña, la piña, el “Festival cerveza ciudad de Asheville” si eres chelero, este festival es el alucine aqui encontraras prácticamente a todas las micro cerveceras de la ciudad. Ademas de música, comida y un […] -
Si te gusta la cerveza, preparate a conocer la cerveza artesanal, una cultura viva en Asheville. Que onda mi gente como estan? listos para conocer un poco mas sobre AVL ? Vale, pues hoy les hablare de la chela, si la chela que todos quieren, pero no todos pueden tener. Pero no te preocupes ,tú […] -
Bent Creek, ubicado en Asheville, Carolina del Norte (Oeste) Situado a sólo 15 minutos en coche del centro de la ciudad de Asheville, usted encontrará el bosque experimental de Bent Creek es apto para la diversión al aire libre y la aventura. Bent Creek Experimental Forest tiene más de 70 kilómetros de increíbles pistas de […] -
Following the story of the mysterious dragon spotted in Asheville, N.C. On May 14. The Leaf, lake dragon and friends. Dear friends and habitants of NC, do not worry. It is now known the dragon spotted over the weekend (May 12-14) between Black Mountain and Asheville, is the friendly kind. It is also reported that […] -
Luz María Charlita, a Venezuelan artist in Asheville. Contemporáneo gallery exhibit, bilingual blog.
La ciudad que adora el arte y su espíritu bohemio ¡ Hola mi gente! ¿Listos para conocer un poquito mas de lo que ocurre en la ciudad? que bueno, porque como sabrán en este pedacito de cielo al que llamamos Asheville siempre pasa algo, es como un remolino de energía y creatividad. Y pues […] -
Taco Temple! That is right friends, on Cinco de Mayo, Master distiller Fernando Avila, from Casa Tequila Sauza, came all the way to Asheville from Guadalajara, Mexico. Fernando was brought to Asheville for a part of the events held at Taco Temple during Cocktail Week. He was the host of our tequila trip to the […] -
An Evening of Mountains and Magic Hola, mi gente ! I hope you are doing well and ready to enjoy what promises to be a fantastic summer in the mountains. Today I want to share with you my experience of one of the most kick ass events I was fortunate enough to attend this year so […] -
Best local option for Children’s day in Asheville,”Dia del Niño, a holiday to celebrate children for many Latinos. What up, guys! Today I want to share with you a super fun and fast way to get to know Asheville. I can’t think of a better way to introduce you to the city once named the […] -
Empowering Latino and African American Youth. What up, Asheville!!! Here is something I am proud to be part of and I would also love for YOU to join me in celebration of- real and effective empowerment and appreciation of diversity in our city. I know many of you love Asheville and some of you often […] -
CONTEMPORANEO GALLERY, ENGLISH VERSION Hey guys! Hope you got to enjoy the beautiful weekend! I found myself in the busy downtown scene on the same night as the opening of Asheville’s newest gallery and store- Contemporaneo. I joined the crowd of people admiring the vibrant contemporary art with installations inspired by things like science, light, […] -
Lexington Avenue La avenida Lexington, es uno de los muchos atractivos turísticos en Asheville. Aquí encontrarás lo que algunos llaman “la verdadera cultura Asheviliana“.o también “Old School Asheville” En este lugar encontraras personas que van desde los llamados “millennials” a aquellos que laboran en el centro, así como también emprendedores, inmigrantes y restauranteros. Una de las […] -
Beer city U.S.A, and the story of how Heineken decided it is time to speak Spanish. Could Asheville’s microbreweries follow their steps???. Perhaps with this move, we could become Ciudad Cervecera USA? Yes, that is Beer City USA.There was a time when everyone wanted and needed to speak English, if they wanted to be successful […] -
Because immigrants are the backbone of the tourism and service industries, and because of their contribution Asheville has become what it is today. Project Asheville United is happy to collaborate with CIMA from January 20017 and until April 2017. We hope that with your support we can together make Asheville a more inclusive city, and a community […] -
Asheville, NC welcomes its first Spanish website, focused on promoting Asheville and the surrounding areas and its tourist attractions to the Latino market. -
Diana Wortham Theatre October 2, 2016 2:00 PM and 7:00 PM Asheville Sister Cities Inc., y la compañía teatral Palenque Rojo, se enorgullecen en presentar “TZAKBU: Reina de los mayas”, una obra de teatro escrita por Ragnar Conde y producida y dirigida por Hiram Marina, a quien se eligió para presentar su obra “Palenque Rojo” […] -
Spanish-speaking visitors to Asheville now have a website promoting tourism to the city just for them. Descubre Asheville launched last month, said Luis Carlos Serapio, the site’s creative director. The site’s logo reads, “Descubre Asheville. Viva. Ecléctica. Cosmopolita.” In English that means, “Discover Asheville. Vibrant. Eclectic. Cosmopolitan.” “It makes perfect sense” to have a Spanish-language […] -
Nissan and other big companies, including McDonald’s and Walmart, are flexing their marketing muscles to reach the $1.2 trillion Hispanic consumer market. The population will account for about 11 percent of all purchasing power by 2017, according to projections by the Selig Center for Economic Growth.
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‘There was no need for me to do any arm-twisting or insisting that we needed to do more,’ says Diaz, who had previously served as CEO of Chrysler’s Ram Truck division, and is credited with helping build the truck into a popular brand with Hispanic consumers.
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Big brands target Hispanic consumers When Fred Diaz joined Nissan in April 2013 to lead the company’s day-to-day operations in the U.S., he was pleased by the robust figures that spelled out how much the automaker was slated to spend on ads aimed at Hispanics.
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Something we have talked a lot about is winking at Hispanics, focusing on the cultural nuances that a Hispanic consumer will certainly recognize, but a non-Hispanic might not see at all.
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Young Hispanics do not want us to have a separate dialogue with them just because they are Hispanic. They want a broader conversation that acknowledges they are in the room and that speaks to their values.
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A 2012 Nielsen study estimated the buying power of Hispanics in the U.S. at $1 trillion, increasing to $1.5 trillion by 2015. The number of Hispanic households earning more than $50,000 a year is growing at a faster rate than the general population, the report found, meaning the Hispanic population is ‘no longer a sub-segment […]